Why We Built HeyNeighbor

A Simple Spark

The idea for HeyNeighbor came from a simple realization — most local businesses want to advertise nearby, but the tools built for them weren’t actually local-friendly.

After seeing a missing-dog post rally an entire neighborhood, it hit me: why can’t advertising work like that? Fast. Personal. Hyper-local.

That spark became HeyNeighbor — a way to help small businesses connect with their communities the same way neighbors do.

What We Saw

Before building HeyNeighbor, we kept seeing the same frustration play out over and over: local business owners were overwhelmed by choice and complexity. Between Google, Facebook, and a dozen other platforms, nothing felt simple or built for someone running a business day-to-day.

Most owners didn’t want another dashboard or a confusing set of metrics. They wanted results — and a partner they could trust. Some wanted to self-serve; others just wanted someone who could take the wheel. That’s why we built both paths from the start.

What’s Broken About Local Advertising

Today’s advertising platforms reward scale, not proximity. They’re built for global brands — not the bakery down the street or the landscaper across town.

Local businesses have been left trying to compete in systems that weren’t designed for them. We thought that was unfair.

HeyNeighbor flips that model. We focus on proximity over volume, helping businesses show up where it matters most — in the neighborhoods their customers actually live.

What We Were Tired Of

We were tired of the gatekeeping.
Of agencies selling complexity instead of clarity.
Small businesses pay premium prices to stay visible online.

So we built something different: a platform where owners can see exactly where their ads run, who’s seeing them, and how it’s working — without a marketing degree or a middleman.

Building Something Better

From day one, our principles were clear:
Keep it simple. Be transparent. Stay affordable. Build for community.

Technology should empower small businesses, not overwhelm them. That’s why HeyNeighbor offers both a DIY dashboard for those who want control — and full-service management for those who don’t.

Either way, you get real people behind the screen, invested in your local reach as much as you are.

What Makes Us Proud

We’re proud of the balance we struck between automation and human help.

A roofer, restaurant owner, or boutique can launch neighborhood ads in minutes — or hand us the keys. Our team runs campaigns using the same platform our customers use. It’s modern tech with a local touch.

Because we believe proximity builds trust — and trust builds business.

The Heart of It All

Hyper-local isn’t just a feature. It’s the foundation.

People choose businesses close to home, and we built HeyNeighbor to make that connection effortless. Whether you manage your own ads or let our team handle everything, it all starts with the neighborhoods that matter most.

Our Mission

Over the next few years, we want to give local businesses real confidence in digital advertising — something that’s been missing for far too long.

No hidden fees. No inflated promises. Just clear, honest advertising that works.

In One Line

HeyNeighbor exists to make local advertising simple — whether you do it yourself or let us handle everything — so your business stays top-of-mind in the neighborhoods that matter most.